Apple Reportedly Enters List of Top Five Smartphone Brands in India for the First Time

iPhone 15 and iPhone 13 reportedly contributed to Apple's rise to the top five smartphone brands in India, in terms of shipments.

Written by Nithya P Nair, Edited by David Delima | Updated: 16 January 2025 18:57 IST

Highlights

iPhone 15 was launched in September 2023
iPhone 13 was released in 2021
Apple said to have shipped over 12 million iPhone units in India in 2024

Apple Reportedly Enters List of Top Five Smartphone Brands in India for the First Time

India is poised to become the company’s third-largest market by 2026

Photo Credit: Apple

Apple reportedly secured a spot among India's top five smartphone brands in 2024. It is the first time the Cupertino-based tech giant has made it into the top five smartphone brands in India, since it started selling iPhone models in the country. Apple released the latest iPhone 16 series in the third quarter of last year, but the brand's latest achievement comes on the heels of the increased popularity of the previous-gen iPhone 15 and iPhone 13 models. Aggressive trade-in offers also appear to have fuelled the sales of the company's smartphones in the country.

Citing preliminary data from market research firms IDC and Counterpoint Research, Moneycontrol reports that Apple has captured a 9 percent to 10 percent market share in the October-December (Q4 2024) period. This is a notable achievement for the brand as it broke into the top five list for the first time since launching iPhone models in India.

Apple's rise to the top five smartphone brands for the first time is reportedly due to festive discounts and interest-free financing plans that include no-cost EMI for up to 24 months. "E-tailer deals also ensured a high double-digit growth for Apple through the year" the report quotes Upasana Joshi, Research Director at IDC as said.

Apple Led Global Smartphone Shipments in Q4 2024: Canalys

The popularity and sale of 2023's iPhone 15 and the iPhone 13 reportedly drove Apple's success. The iPhone 15 was launched in September 2023. The iPhone 13 was released in 2021 and it is no longer sold through Apple's official website in India.

Apple's Growth in India

Apple's expansion in the country is part of its global strategy, and India is poised to become the company's third-largest market by 2026. The firm's local sales volumes in India have been growing for five consecutive years and are projected to reach 15 million units annually by next year. Currently, India is the iPhone maker's fifth-largest market, behind Japan (third) and the UK (fourth).

As per the IDC report, Apple shipped over 12 million iPhone units in India in 2024, marking 34–35 percent year-on-year growth compared to 9 million shipments in 2023. The brand is also focusing on strengthening its local manufacturing in the country and is eying to expand its India-made portfolio.

Apple Surpasses Samsung in Global Smartphone Shipments in 2023: IDC

Apple started manufacturing the iPhone 16 Pro and iPhone 16 Pro Max locally in the country through Foxconn and Pegatron. It is said to be ramping up component production for AirPod wireless charging cases through Jabil.

iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 13

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Versatile cameras
Sharp, bright display
Good battery life

Bad
Standard display refresh rate, intrusive notch
Expensive

Read detailed Apple iPhone 13 review

Display 6.10-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 15

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

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