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Apple Cuts First Quarter Production Plan for New iPhone Models by 10 Percent: Report

Apple Cuts First Quarter Production Plan for New iPhone Models by 10 Percent: Report

By Reuters | Updated: 9 January 2019 09:39 IST

Highlights

The rare step exposed weakening demand in China for Apple's iPhones
Many analysts and consumers have said the new iPhones are overpriced
Apple asked its suppliers last month to produce fewer new models

Apple is cutting planned production for its three new iPhone models by about 10 percent for the March quarter, the Nikkei Asian Review reported on Wednesday, a week after the company slashed its quarterly sales forecast.

That rare step exposed weakening demand in China for Apple's iPhones amid a slowing economy, which has also been buffeted by a bruising trade war with the United States.

Many analysts and consumers have said the new iPhones are overpriced.

Apple asked its suppliers late last month to produce fewer-than-planned models of the XS, XS Max, and XR, Nikkei said, citing sources with knowledge of the request.

The request was made before Apple cut its forecast last week, Nikkei said. The surprise warning triggered a broad sell-off in global stock markets.

Overall planned production volume of both old and new iPhones is expected to be cut to about 40 million to 43 million units for the January-March quarter, from an earlier projection of 47 million to 48 million units, Nikkei reported citing one source familiar with the situation.

Apple did not immediately respond to a Reuters request for comment.

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