Apple CEO Tim Cook Emphasises Privacy at iPhone SE Launch Event

Apple CEO Tim Cook Emphasises Privacy at iPhone SE Launch Event
Advertisement
Apple Inc on Monday was expected to unveil a smaller, cheaper iPhone aimed at emerging markets and possibly China, the world's biggest buyer of smartphones, as the technology company looks to reverse a decline in worldwide sales of its most important product.

The launch of the new device, expected to be called the iPhone SE, represents Apple's second bid for the crowded mid-tier market after an unsuccessful foray three years ago.

Before the expected launch at Apple's leafy Cupertino, California headquarters, Chief Executive Tim Cook defended the company's refusal to comply with a US court order to unlock an iPhone belonging to one of the shooters in a December attack in San Bernardino, California.

Apple has a responsibility to protect customers' data and privacy, Cook said, adding that Apple "will not shrink from that responsibility." His statement was greeted by applause from the audience.

The tech company's dispute with the US government has become a lightning rod for a broader debate on data privacy in the United States. The company is set to square off against the US government at a court hearing on Tuesday, likely the first round in a long legal fight to avoid being forced to decrypt the iPhone.

© Thomson Reuters 2016

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Apple, Mobiles, Tim Cook, iPhone, iPhone SE
Apple Watch Price Slashed, New Bands Unveiled
iPhone SE Launched: Price, Specifications, and More
Facebook Gadgets360 Twitter Share Tweet Snapchat LinkedIn Reddit Comment google-newsGoogle News

Advertisement

Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »