One Touch has launched five smartphones and two feature phones in India.
The high-end offering of the brand (owned by TCL Communication) is the Alcatel One Touch Hero
, with a 6-inch full-HD OGS screen, capacitive stylus, 1.5GHz quad-core processor, 13-megapixel camera, 2GB of RAM, 8GB or 16GB of internal storage, microSD card support, Wi-Fi 802.11 b/g/n and Bluetooth 4.0. Both single-SIM (8GB storage) and dual-SIM (16GB storage) versions will be available.
The Hero will have innovative software features which take advantage of the stylus, including handwriting recognition and annotation. Two apps can run simultaneously in tiles. Accessories will include a magnetic flip cover with an e-Ink display, a dock, and a Bluetooth headset the size and shape of a basic feature phone with its own numeric keypad.
The Alcatel One Touch Idol series includes the Idol X, Idol Mini, Idol 2 and Idol 2 mini. These models have screens ranging from 4.3 inches to 5 inches, and have narrow bezels. Single-SIM and dual-SIM variants of each model will be available.
The Alcatel One Touch Idol X
has a 5-inch 1080p screen and 1.5GHz dual-core processor. It has a 13-megapixel camera, 2GB of RAM, and either 8GB or 16GB of storage space. The Alcatel One Touch Idol Mini
has a 4.3-inch 480x854-resolution screen, 1.3GHz dual-core processor, 512MB of RAM, 5-megapixel camera and 8GB of storage space.
The Alcatel One Touch Idol 2
has a 5-inch 540x960-pixel screen, 1.3GHz quad-core CPU, 8-megapixel camera, 1GB of RAM and 8GB or 16GB of space. The Alcatel One Touch Idol 2 Mini
has a 4.5-inch 540x960-pixel screen, 1.3GHz quad-core processor, 1GB of RAM, 8GB of storage space and an 8-megapixel camera.
All the models come running Android
4.2, but updates to Android 4.4 will be available. Alcatel One Touch has not released specific pricing information but states that the price range is Rs. 10,000 to Rs. 30,000.
Two feature phones were also released. The Alcatel One Touch 20.05
is a basic candybar with a 2.4-inch colour screen and numeric keypad. It supports SIM card hot-swapping, microSD cards, and EDGE data. It comes in glossy metallic colours and has a 2-megapixel camera.
The Alcatel One Touch Tribe 30.40
is a basic phone with a 3.5-inch touchscreen, 2-megapixel camera, Wi-Fi b/g/n, Bluetooth 3.0, EDGE data, and an unspecified custom OS with its own app store.
TCL will focus on the south and west regions for now and expand its Alcatel One Touch brand to the rest of the country in the future.