The next Yu flagship will run Android instead of Cyanogen.
It is expected to launch in third week of May.
Yu since last year has sold 2 million smartphones in India.
Micromax subsidiary Yu Televentures is gearing up to launch its next
flagship smartphone this month. Ahead of the launch, company founder
Rahul Sharma spoke to Gadgets 360 about the company's strategy for
upcoming smartphones and the relationship with Cyanogen. He confirmed
that the upcoming Yu flagship will run Android with some customisations
from the company, and not Cyanogen, as seen on its predecessor. Sharma
revealed that the company has so far sold 2 million devices since Yu
established itself as an independent brand, with a new flagship
smartphone expected to launch later this month.
Talking about the
upcoming smartphone, Sharma said that the company will be focusing on
offering "pure Android experience" with a deep integration of Around Yu, a service aggregator platform that was introduced last
year alongside the Yutopia flagship. He further hinted that the Around
Yu will come with some new features.
"When we got Cyanogen things
were moving fine but simultaneously we also launched an Android stock
smartphone. The feedback we received for the stock Android from the
community was they liked more of stock Android rather than Cyanogen OS.
Although Cyanogen brings a lot of new customisation options but it also
added some bugs with it."
"Now we have decided to go along with
the stock Android experience but with a difference. We are working on
something we call "Project Highway" internally. It's actually the source
code supply chain management system which we are building," he
continued.
According to Sharma, Yu's source code supply chain
management system will be a platform where the company will drop source
code from Google, chipset makers, and other code that is usually
available only to the OEMs. He says this will enable the community
developers and others to contribute to the company's source code. He added that it
will be an open community that will enable the company to push Android
updates quicker than competitors. Sharma stressed that no smartphone
company in India has tried this in India so far.
The company is also expected
to introduce its own wallet with the next Yu flagship. Micromax had
earlier this year announced that it will integrate a new wallet offering, powered by Visa and
TranServ, for its smartphone users in an attempt to push its services
business.
Sharma said that the new flagship smartphone will have
the "fastest" fingerprint scanner. He however declined to detail on how
it will work. The company is expected to confirm the launch date for the
Yu flagship this week.
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