To this end the Chinese company is unveiling a range of new computers based on its Yoga platform and aimed at buyers who want to be able to use their device in the office, in bed or in the kitchen.
"We see the usage model changing," Gianfranco Lanci, president for Europe, Middle East and Africa, told reporters at Berlin's annual IFA gadget show.
Lenovo, which acquired IBM's computer business in 2005, became the world's top PC maker ahead of HP in the second quarter, with a market share of 16.7 percent. But like other manufacturers, it has struggled with waning consumer demand for desktop and laptop models.
In response, Lenovo is offering more hybrid, or multi-mode, computers. Some, such as Lenovo's new Yoga 2 Pro, can also be propped up like a tent or stand with the keyboard folded back for movie viewing and video chat.
(Also see: Lenovo Yoga 2 Pro and ThinkPad Yoga convertible laptops unveiled)
Business and budget models, called Thinkpad Yoga and Flex, are also being released later this year.
(Also see: Lenovo launches Flex dual-mode notebooks)
Lenovo did present its new Vibe X smartphone and S5000 tablet in Berlin, but insisted they didn't signal a departure from its focus on computers.
(Also see: Lenovo Vibe X smartphone with 5-inch full-HD screen, quad-core processor unveiled)
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