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YouTube Unveils VR180 Format, Reveals Mobile Users Spend an Hour a Day on Average

YouTube Unveils VR180 Format, Reveals Mobile Users Spend an Hour a Day on Average

By Ketan Pratap | Updated: 23 June 2017 18:05 IST

Highlights

YouTube's VR180 video format to be supported by new cameras
Google working with YI, Lenovo, and LG for new camera
1.5 billion logged in viewers visit YouTube every single month

YouTube CEO Susan Wojcicki at VidCon on Thursday announced an all-new video format VR180 that will make VR content creation slightly easier for creators. Google has also confirmed that the Daydream team is working with several manufacturers to build cameras from the ground up for VR180 video format.

The company says that the new VR180 video will ensure what's in front of the user is high resolution, and "look great on desktop and on mobile." YouTube's main focus is to boost VR with the new video format as it can be seen on phones with regular 2D screens as well as VR headsets like Cardboard, Daydream, and other headsets which show images stereoscopically in 3D. The new video format will enable depth, where "near things look near, and far things appear far," adds Wojcicki. Additionally, the VR180 format also supports live streaming videos.

Google has named some partners like YI, Lenovo, and LG who are working with the company to bring new cameras priced same as a regular point-and-shoot camera. Videos and live streams will be easy to upload to YouTube from these cameras. Google has revealed that the first cameras will hit shelves this winter. The new format is capable of delivering 3D video while capturing 180 degrees of vision.

Google has also opened a VR180 certification program for other manufacturers who want to join. Z Cam will be one of Google's first partners under the program.

"We want to make VR more accessible and more affordable for viewers and creators. The reality is, filming 360-degree VR videos isn't easy for most creators and some VR cameras are expensive. That's why I'm thrilled that YouTube and Daydream have worked together on a new format, VR180, and new cameras, which make it easy and affordable for anyone to make VR videos," said Wojcicki.

Wojcicki also revealed that now, 1.5 billion logged in viewers visit YouTube every single month and on an average, viewers spent over an hour a day watching YouTube on mobile devices alone. YouTube also announced an all-new change to YouTube app which will in the coming weeks "dynamically adapt" to whatever size users choose to watch it in. YouTube last month teased the new redesign interface which will come with a Dark theme as well.

The company will soon let user share a video with friends right from YouTube app and this will be available to users in Latin America and the US in couple of weeks.

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Further reading: Internet, YouTube, VR180 Cameras, Camera

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More

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