Yahoo Reportedly in Talks to Buy BrightRoll Ad Service for $700 Million

Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million-$725 million, the blog reported, without citing sources.

BrightRoll, which helps advertisers to publish ads on websites, mobiles and connected TVs, raised over $40 million from investors and had over $100 million in revenue in 2013, according to the report.

Yahoo could not be immediately reached for comment, while BrightRoll declined to comment.

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