Yahoo on Monday confirmed that it has bought image search specialty
startup IQ Engines to add the company's technology to its Flickr photo
service.
"IQ Engines is joining the Flickr team at Yahoo," the startup said in a message at its website.
"As
longtime Flickr fans and fellow photography enthusiasts, we look
forward to working on improving photo organization and search for the
community."
IQ Engines is known for software that analyzes, sorts, and categorizes images using techniques including facial recognition.
In
May, Yahoo unveiled a dusted-off design of its Flickr photo platform
with chief executive Marissa Mayer saying her goal was to make the
online service "awesome again."
(Also see: Yahoo revamps Flickr, offers 1TB storage for free)
Sunnyvale, California-based Yahoo
has been on a buying spree since Mayer became chief last year with a
mission to revive the withering Internet pioneer.
The list of more
than 20 acquisitions includes Qwiki, a New York operation behind an
application that converts video and pictures on iPhones into sharable
movie clips complete with music soundtracks.
Yahoo in June
completed a billion-dollar deal taking over the popular blogging
platform Tumblr, a move aimed at bringing more youthful users into the
company's orbit.
Mayer's plan for reviving Yahoo's fortunes
includes making priorities of mobile devices, video, personalized
digital content, and elevating the company's popularity outside the
United States.
Yahoo shares were boosted last week by a survey
showed the struggling Internet giant topped a survey for US Web visitors
for the first time since 2011.
(Also see: Yahoo overtakes Google to become the number one Web property in the US: comScore)
In late afternoon trading Monday, Yahoo was trading down fractionally at $27.97.
The
comScore survey showed Yahoo edged past Google with 195.6 million
unique US Web visitors. It was the first time Yahoo was on top since May
2011. The figures exclude Yahoo's newly acquired Tumblr blog sites.
Yahoo acquisitions under Marissa Mayer 
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