Home
Internet
Internet News
Yahoo acquires Bread monetizing URL shortening service, will shut it down

Yahoo acquires Bread monetizing URL-shortening service, will shut it down

By Agence France-Presse | Updated: 14 October 2013 09:54 IST

Click Here to Add Gadgets360 As A Trusted Source

Yahoo said Saturday that it acquired tech company Bread, a URL shortner that allows users to design then target advertisments to readers who click on their links.

"Through this acquisition, we're gaining a team of six engineers and product managers who will join our advertising technology organization in Sunnyvale," a Yahoo spokesperson said.

Bread, which has already been shuttered, allowed users to make and insert ads that people clicking through to a shortened link's webpage would have to view, according to media.

"When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content," the company said in a statement.

All Bread links will be viable until November 11, at which point the company says users should switch to another URL shortner, bit.ly.

Yahoo has been undergoing major changes since former Google executive Marissa Mayer became boss just over a year ago, notably acquiring what is now more than 20 startups including the billion-dollar buy of blog platform Tumblr.

Yahoo acquisitions under Marissa Mayer

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.