The amount, set to be the biggest investment in India's growing e-commerce sector after Flipkart raised $1 billion in July, is likely to be announced next week, the people said.
The people declined to be identified as they were not authorised to speak to media ahead of an official announcement. Snapdeal and SoftBank declined to comment.
Indian online retailers have been raising funds to expand and compete with bigger rival Amazon as more Indians shop on the Internet.
Analysts at Nomura estimated in a research note in July that India's e-commerce industry could quadruple to $43 billion over the next five years from $10 billion in 2013, driven by online retail.
Besides SoftBank, Snapdeal's other investors include eBay, Temasek Holdings Pvt Ltd and Ratan Tata, the former chairman of the Tata conglomerate.
© Thomson Reuters 2014
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.
Battery Breakthrough Uses New Carbon Material to Boost Stability and Charging Speeds
Ek Deewane Ki Deewaniyat Is Streaming Now: Know Where to Watch the Romance Drama Online
Realme Neo 8 Said to Feature Snapdragon 8 Gen 5 Chipset, Could Launch Next Month
Revolver Rita Is Now Streaming Online: Know Where to Watch the Tamil Action Comedy