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Snapdeal Launches 'Smartfeed' Personalised Shopping Guide

Snapdeal Launches 'Smartfeed' Personalised Shopping Guide

By Press Trust of India | Updated: 4 July 2014 16:18 IST

Online marketplace Snapdeal on Thursday launched Smartfeed, a personal shopping guide, for its customers.

Smartfeed will provide users with personalised shopping ideas and a list of trending products that are popular on the platform and relevant for the specific user, Snapdeal said in a statement.

The launch also marks the integration of Doozton.com (a product discovery platform) which was acquired by Snapdeal earlier this year with its existing recommendation and personalisation technologies.

Using Big Data technology, the platform crunches over three billion data points daily for over five million users, considering user interactions across the 5 million catalog size.

It recommends over 1,000 products to the user, based on their personalised interests, similar user classification, current purchase trends and future behaviour prediction.

Back in May, Snapdeal said it aims to deliver products in just two hours from the time of placing an order by setting up 40 fulfilment centres across 15 cities, a move that will help its over 30,000 sellers.

"Snapdeal Plus service has been launched by the company as an effort to further enable businesses especially small and medium sized businesses to sell products on the marketplace platform to over 25 million Snapdeal members across 5,000-plus towns and cities in the country. Already 1,000 sellers are a part of the Snapdeal Plus service," it said in a statement.

The service will also enhance the shopping experience for customers on the site with shipping time after the order being placed for majority of the products shrinking from 24 hours to just 2 hours, it added. The move is aimed at staying ahead of competitors like Amazon and Flipkart, both of which promise same day delivery.

(Also see: Snapdeal Raises $100 Million Funding at $1 Billion Valuation)

The New Delhi-based firm plans to extend the 'Snapdeal Plus' service to 30 cities within this year. The service allows sellers to stock their inventory at the nearest Snapdeal Fulfilment Centre where the orders, once placed by customers, will shipped in less than two hours.

Sellers are also provided with analytics and reports based on their past sales, which will enable them to predict the level of inventory which they need to maintain at the fulfilment centres, the statement said. The seller continues to own his/her inventory at all times.

"Our vision is to partner with 100,000 sellers in the next 12 months and to create an ecosystem that allows businesses to sell online," Snapdeal.com co-Founder and COO Rohit Bansal said.

Edited by NDTV staff from original story by PTI

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