launches Internet radio service, called Saavn Radio launches Internet radio service, called Saavn Radio

South Asian Audio Video Network (Saavn) is a digital music service which claims to have music licensing in place with over 900 South Asian record labels, and has over 1 million tracks. The company currently serves listeners in over 200 countries. It on Thursday launched a new Internet radio service, called Saavn Radio.

Saavn Radio for web offers few permanent stations like Chartbusters, True Romance and Golden Oldies, as well as seasonal stations, like Shaadi Mubarak station. Also website promises to add new featured and artist stations on a regular basis. This new offering by the company is said to be using a unique algorithm to provide Hindi music with an infinite stream that intelligently adapts to user preferences.

"Saavn Radio's unique algorithm and focus on serendipity help our listeners discover new music and rediscover classic favorites, keeping them engaged and entertained for hours at a time," commented Anurag Gupta, Saavn's Co-Founder and Chief Technology Officer. "

Other than the radio service launched on Thursday, Saavn's Web and mobile music streaming apps are already available for iOS, Android, and WAP. These let users stream music, ranging from devotional music to Bollywood. Regional music includes Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada, Punjabi, Malayalam and Bhojpuri songs with the app.

Few months back the company had also rolled out its paid music subscription service as Saavn Pro. The service makes listening to online music ad-free and also allows users to make music available offline.

The service offers a 30-day free trial, after which users can subscribe to Saavn Pro for Rs. 220 per month directly through their Google account. The app renews automatically offering users 3GB of offline music storage on up to 5 devices. The company is also offering a Lite version especially for Indian consumers, which is available for Rs. 110 per month, renewing automatically for 1GB of music storage with just one device.

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