OpenAI, Alphabet, Meta Commit to Watermark AI-Generated Content for Safer Tech, Assures White House

It is unclear how the watermark will be evident in the sharing of the information.

By Reuters | Updated: 21 July 2023 16:40 IST

OpenAI, Alphabet, Meta Commit to Watermark AI-Generated Content for Safer Tech, Assures White House

Photo Credit: Reuters

Generative AI, which uses data to create new content like ChatGPT's human-sounding prose

Highlights

This watermark will be embedded in the content in a technical manner
This will make it easier for users to spot deep-fake images
It is unclear how the watermark will be evident

Top AI companies including OpenAI, Alphabet, and Meta Platforms have made voluntary commitments to the White House to implement measures such as watermarking AI-generated content to help make the technology safer, the Biden administration said.

The companies - which also include Anthropic, Inflection, Amazon.com, and OpenAI partner Microsoft - pledged to thoroughly test systems before releasing them and share information about how to reduce risks and invest in cybersecurity.

The move is seen as a win for the Biden administration's effort to regulate the technology which has experienced a boom in investment and consumer popularity.

Samsung Wins Patent for a Tri-Fold Smartphone With Specialised Barrier Layer for Improved Durability

Since generative AI, which uses data to create new content like ChatGPT's human-sounding prose, became wildly popular this year, lawmakers around the world began considering how to mitigate the dangers of the emerging technology to national security and the economy.

US Senate Majority Chuck Schumer in June called for "comprehensive legislation" to advance and ensure safeguards on artificial intelligence.

Congress is considering a bill that would require political ads to disclose whether AI was used to create imagery or other content.

Crypto Scammers Hack Uniswap Founder’s Twitter Account: Details

President Joe Biden, who is hosting executives from the seven companies at the White House on Friday, is also working on developing an executive order and bipartisan legislation on AI technology.

As part of the effort, the seven companies committed to developing a system to "watermark" all forms of content, from text, images, and audio, to videos generated by AI so that users will know when the technology has been used.

This watermark, embedded in the content in a technical manner, presumably will make it easier for users to spot deep-fake images or audio that may, for example, show violence that has not occurred, create a better scam or distort a photo of a politician to put the person in an unflattering light.

AI Being Misused for Creating Malicious Software, Says Canadian Cyber Official

It is unclear how the watermark will be evident in the sharing of the information.

The companies also pledged to focus on protecting users' privacy as AI develops and on ensuring that the technology is free of bias and not used to discriminate against vulnerable groups. Other commitments include developing AI solutions to scientific problems like medical research and mitigating climate change.

Will the Nothing Phone 2 serve as the successor to the Phone 1, or will the two co-exist? We discuss the company's recently launched handset and more on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.