Home
Internet
Internet News
Online Platforms Capture 38 Percent of Smartphone Sales in India, Flipkart Leads: Counterpoint

Online Platforms Capture 38 Percent of Smartphone Sales in India, Flipkart Leads: Counterpoint

By Indo-Asian News Service | Updated: 15 June 2018 16:23 IST

Highlights

Xiaomi led online platforms with a share of 57 percent during Q1 2018
It was followed by Samsung (14 percent) and Huawei (8 percent)
Smartphone brands have now adopted a multi-channel strategy: Counterpoint

Driven by exclusive online launches and strong promotions, e-commerce platforms captured a record 38 percent share of the total smartphone channels in India in the first quarter of 2018, a new report said on Friday.

According to Counterpoint Research's "Market Monitor" service, Flipkart continued its dominance in the online smartphone market with 54 percent share, with Amazon at second place with 30 percent followed by Mi.com with 14 per cent market share.

Xiaomi led online platforms with a share of 57 percent during Q1 2018, followed by Samsung (14 percent) and Huawei (Honor) (8 percent).

"The E-commerce segment grew faster than the offline segment during Q1 2018. While the smartphone shipments in offline segment declined by 3 percent, online segment grew by 4 percent (Year-on-Year)," said Karn Chauhan, Research Analyst at Counterpoint.

This was driven by the increase in the number of models launching on online platforms coupled with aggressive offers.

"Additionally, smartphone brands have now adopted a multi-channel strategy instead of relying on a single channel for distribution of their products and this has increased the competition over the past few quarters," Chauhan added.

Close to 30 exclusive smartphone models were launched in Q1 2018. Attractive full-screen displays, high capacity batteries and AI features like face recognition were key differentiators for new launches.

"In an effort to target first-time shoppers, both Flipkart and Amazon have scaled up their operations in recent quarters, especially in the smartphone segment which is a major value driving category for these platforms," said Tarun Pathak, Associate Director at Counterpoint.

Top online smartphones in Q1 2018 were Xiaomi Redmi 5A, Redmi Note 5, Redmi 4, Huawei Honor 9 Lite, and Redmi Y1 respectively.

"Top five smartphones contributed to close to half of the smartphone shipments through online channels. Huawei Honor 9 Lite was the only model in top 5 slowing down Xiaomi's full dominance," said the report.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.