Nike Makes Metaverse Debut With Nikeland on Roblox

Nike is the first major brand to enter the ‘metaverse’ — a shared virtual world where people in avatars can interact with others, enjoy concerts, and digitally shop.

By Reuters | Updated: 19 November 2021 10:48 IST

Photo Credit: Facebook/ Nike

The digital space, called "Nikeland", allows players to outfit their avatar with special Nike products

Highlights

Xbox gaming leadership team was disturbed and deeply troubled
Bloomberg first reported the news on Thursday
Earlier this week, Activision Blizzard employees staged a walkout

Nike on Thursday revealed a virtual world modelled after its headquarters on video game platform Roblox, becoming one of the first big brands to enter the "metaverse".

The digital space, called "Nikeland", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox.

Visitors can currently play Tag, The Floor Is Lava, and Dodgeball on the platform, which also lets creators design their own mini-games from interactive sports materials.

Meta Showcases Prototype Haptic Glove, Will Let Users Feel Objects in VR

Metaverse, a buzzword in the tech industry after Facebook renamed itself Meta, is a shared virtual world where people in the form of avatars can interact with others, enjoy concerts and digitally shop.

The global metaverse market is expected to reach $6.16 billion (roughly Rs. 45,730 crore) in 2021 and $41.62 billion (roughly Rs. 3,08,950 crore) by 2026, according to research firm Strategy Analytics.

"Nike created this bespoke world with the backdrop of its world headquarters and inside Roblox's immersive 3D space, building on its goal to turn sport and play into a lifestyle," the sportswear maker said.

Barbados Will Have a Virtual Embassy in the Metaverse

On Nikeland, visitors can use the accelerometers in their mobile devices to transfer offline movement to online play, allowing real-life movement in the digital space.

© Thomson Reuters 2021

Is Red Notice more (or less) than the sum of its leads: Dwayne Johnson, Ryan Reynolds, and Gal Gadot? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.