Microsoft, OpenAI Aim for ChatGPT AI-Backed Bing Version to Compete With Google: Report

Some speculated that ChatGPT would lead to the demise of traditional search engines.

Written by Sucharita Ganguly, Edited by Siddharth Suvarna | Updated: 4 January 2023 12:16 IST

Microsoft, OpenAI Aim for ChatGPT AI-Backed Bing Version to Compete With Google: Report

Photo Credit: Reuters

Microsoft provided funding to OpenAI in 2019

Highlights

Microsoft will reportedly launch the improved version by end of March
ChatGPT is an AI chatbot created by OpenAI
Google is said to be in "code red" mode after the chatbot’s launch

Microsoft is reportedly getting ready to launch a version of its search engine Bing that will leverage the AI behind ChatGPT, a chatbot created by OpenAI. Microsoft provided $1 billion in funding to the San Francisco-based artificial intelligence startup OpenAI in 2019. In order to build artificial intelligence supercomputing technologies on Microsoft's Azure cloud computing service, the two have established a multi-year agreement. ChatGPT has led some to declare that AI chat will obliterate traditional search engines. Google is said to be in "code red" mode because of the technology.

According to a report by The Information on Tuesday citing two people with direct knowledge of the plans, Microsoft intends to compete with Alphabet-owned search engine Google. For automatic search query suggestions, an older version of GPT is already used. Microsoft announced in a blog post from last year, that they plan to integrate Dall-E 2 into Bing Image Creator, where one can use a descriptive text prompt to generate AI artwork.

Instead of the Featured Snippet approach of quoting a source that might address what you were asking, these AI-backed answers could take the form of a full sentence that includes the source of the information, or a list of links. However, "Bing will still rely on its own technology to produce the most search results" because GPT isn't intended to "continuously scrape the web or provide real-time information like a search engine does." All the while, it is still to be seen how Bing will focus on ensuring answer accuracy.

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According to The Information, this "could launch before the end of March," with Bing positioning itself as "one of the only ways to access parts of GPT for free." OpenAI intends to charge for ChatGPT, which is costly, in the future, while Microsoft has been defined as essentially "footing the startup's cloud bill."

On November 30, 2022, OpenAI made its ChatGPT chatbot available for free public testing. The chatbot is a software program that can respond to a wide range of questions while emulating human conversation styles. It is intended to imitate human-like dialogue based on user prompts.

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Further reading: OpenAI, Mircosoft, ChatGPT, Google, Azure

Sucharita Ganguly

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Sucharita is a writer with Gadgets 360 and is mostly found playing with her cat in her free time. She has previously worked at breaking news desks across organizations. Powered by coffee, The Beatles, Bowie, and her newfound love for BTS, she aims to work towards contributing to a better media environment for women and queer folk. More