Home
Internet
Internet News
Internet ad revenue hits record $31 billion in US in 2011

Internet ad revenue hits record $31 billion in US in 2011

By Associated Press | Updated: 5 June 2012 16:36 IST

Highlights

Revenue from Internet advertising in the U.S. hit a record $31 billion last year.

Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday.

That's up 22 percent from $26 billion in 2010, the previous record.

The Interactive Advertising Bureau, an industry group, conducted the quarterly study with PricewaterhouseCoopers.

About half of the ad revenue, $14.8 billion, came from the search category. Those are the text-based ads that are sold by Google and others and that are targeted to search terms and other keywords.

The fastest-growing category was mobile, with revenue of $1.6 billion in 2011, more than double the $600 million a year earlier. It's still a small part of overall Internet advertising, however.

David Silverman, a partner with PricewaterhouseCoopers, said the growth in mobile should continue given its ability "to deliver timely, targeted, relevant and local advertisements in a manner that was not previously possible."

According to the study, retail advertisers were the largest spenders, accounting for 22 percent, or $7.1 billion, of the total last year.

Internet ad revenue in the final three months of 2011 totaled $9 billion, a 20 percent increase from the same period in 2010. That's also a record, beating the $7.8 billion in the third quarter of 2011.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: google, internet, internet advertising

Internet ad revenue hits record $31 billion in US in 2011

Related Stories