Home
Internet
Internet News
Indians Consume the Most Online Video Content in APAC: Akamai

Indians Consume the Most Online Video Content in APAC: Akamai

By Indo-Asian News Service | Updated: 12 December 2017 17:39 IST

India consumes the most OTT (Over-the-top) videos, followed by Thailand and Philippines in the Asia-Pacific (APAC) region, content delivery network services provider Akamai Technologies said on Tuesday.

"In India, viewers watched 12.3 hours of online content in a week, while in Japan, viewers watched the least content online per week at 6.2 hours," a study by Akamai Technologies, commissioned through research firm Kadence International, said.

Indian (44 percent) and Thai (45 percent) audiences showed similar behaviours of watching online content via smartphone, while 50 percent of Japanese viewers preferred accessing OTT services via non-mobile devices.

The survey brought the importance of superior-quality video to the fore. Seventy percent of Indian viewers said that the video and audio quality is of utmost importance to them, followed by fast startup time (56 percent).

"It is critical for the OTT service providers across the region to understand user preferences as viewers increasingly shift to a culture of consuming content on any device, anytime, and anywhere," Vincent Low, Chief Media Strategist and Head of Media Product Marketing APJ at Akamai Technologies, said in a statement.

"What now becomes the differentiator are those micro-moments when they access their preferred content that could either be instances of delight for the user from good overall quality of experience or frustration, which can potentially lead to churn," Low added.

The study also found an increased demand for local OTT players across markets (Hotstar in India, Hooq in Indonesia and Niconico in Japan, among others).

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.