Google to Pause Political Advertisements in US Ahead of Presidential Inauguration

Google said the action was taken “following the unprecedented events of past week” in reference to the US Capitol violence.

By Reuters | Updated: 14 January 2021 14:20 IST

Google to Pause Political Advertisements in US Ahead of Presidential Inauguration

Google had been employing a limited version of its "Sensitive Event" policy since the January 6 storming

Highlights

Facebook paused political advertisements after the November 3 election
The move will take effect on Thursday
No exceptions will be made for news organisations or merchandisers

Alphabet's Google will stop selling political advertisements referencing US elections across its services until at least January 21, following last week's violence at the Capitol, according to an email to advertisers seen by Reuters.

The email said the action was taken "following the unprecedented events of the past week and ahead of the upcoming presidential inauguration," which takes place on January 20.

In a statement, Google said it would "temporarily pause all political advertisements in addition to any advertisements referencing impeachment, the inauguration, or protests at the US Capitol."

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The move, to take effect on Thursday, will make no exceptions for news organizations or merchandisers running advertisements.

On December 10, Google had lifted a temporary ban on election-related advertisements, which took effect after polls closed in the November US presidential election and aimed to curb misinformation and other abuses on its platforms.

Facebook also paused political advertisements after the November 3 election, only briefly unfreezing advertisements around the US Senate election in Georgia earlier this month.

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A Google spokeswoman said the company had been employing a limited version of its "Sensitive Event" policy since the January 6 storming of the US Capitol by supporters of President Donald Trump, which meant it did not allow advertisements referencing the political violence at the Capitol.

The policy seeks to prohibit content that potentially capitalises on events like public health emergencies or natural disasters.

In the email, which was first reported by Axios, Google also reminded advertisers of its policy against advertisements that promote hate or incite violence. "Given the events of the last week, we are extremely vigilant about enforcing on any advertisements that might reasonably be construed as crossing this line," it said.

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