Trying to address a common problem that smartphone Web search users
face, of being redirected to a website's mobile homepage instead of a
the specific page seen in the search results, Google has begun
displaying this information to users. In case Google detects a faulty
redirect to a mobile site homepage, it will note the same below the
search result for future users.
Announcing the change on its
official Webmaster Central Blog,
Google's Mariya Moeva, Webmaster Trends Analyst, said: "We'd like to
spare users the frustration of landing on irrelevant pages and help
webmasters fix the faulty redirects. Starting today in our English
search results in the US, whenever we detect that smartphone users are
redirected to a homepage instead of the page they asked for, we may note
it below the result. If you still wish to proceed to the page, you can
click 'Try anyway'"
Besides giving a warning to users, Google will
also start sending those websites a message via its Webmaster Tools
application. It will also show them any faulty redirects detected via
the 'Smartphone Crawl Errors' section available in the Webmaster Tools.
Notably, the new faulty redirect notification is for now only available
in English search results for smartphone users in the US.
Google
on the blog post also provided advice to help webmasters direct their
audience to the pages they want, with a serious of steps to check,
learn, and fix.
In another recent improvement for smartphone
search users, Google updated
its Search app for iOS to version 4.0.0, adding several new features
and bringing enhanced functionality. The updated Google Search app
(already available on the App Store) adds voice capabilities that let
users have 'smarter conversation[s] with Google', similar to Siri. Now
users can ask questions by either tapping the microphone icon or can
even initiate a query by saying "OK, Google".
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