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Google to Display Ads on Dashboards, Refrigerators, Watches and More

Google to Display Ads on Dashboards, Refrigerators, Watches and More

By NDTV Correspondent | Updated: 23 May 2014 16:33 IST

Google and its ads may soon be seen on refrigerators, car dashboards, thermostats, glasses and watches.

In a recent filing with the US Securities and Exchange Commission (SEC), the Internet search leader has revealed its plan to show ads to generate revenue on everything from car dashboards to watches.

"Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future," the company officials were quoted as saying in Wall Street Journal.

Google's concept watch has a touchscreen and also voice control built in.

The firm will build a special app store for wearable software that can show ads.

According to Google, it is working with LG, Samsung, Motorola and others to include the software in their watches.

Google has also bought Nest Labs, a startup known for smart thermostats and smoke detectors.

Relevantly, another fact revealed by a recent SEC filing by the search giant informs us that Google is amassing cash overseas to help finance a foreign shopping spree that could cost the Internet company up to $30 billion.

Pressed to provide more details about its plans for its overseas cash, Google revealed that $20 billion to $30 billion is earmarked for the acquisition of foreign companies and technology rights held outside the U.S. The Mountain View, California, company didn't specify a timetable for completing the deals or mention any acquisition candidates.

Google nearly pulled off a major acquisition late last year, according to the letter to the SEC. The company said it was in talks to buy a foreign company before abandoning the negotiations shortly before writing the Dec. 20, 2013, letter. Although the letter is five months old, the SEC didn't release it until Tuesday.

Written with agency inputs

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