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Google testing Google Shopping in India

Google testing Google Shopping in India

By Anupam Saxena | Updated: 8 May 2013 16:48 IST

Google has started displaying shopping results with search listings in India for select users.

What this essentially means is that when you search for a product, Google displays product listings from online retailers on the right side of the results page complete with product images, pricing and direct links under "Shop for 'Product name' on Google."

When we entered the search term 'Samsung Galaxy S4', Google displayed shopping listings from Flipkart, HomeShop18 and Yebhi. It's not just limited to mobile phones and tablets and we got shopping results for a wide range of products including apparel, LED TVs, air conditioners, refrigerators, among others. Online apparel store, Myntra is another partner as we also spotted results from the site.

On clicking the information icon accompanying the listing Google elaborates the reason why it displayed these products as: "Based on your search query, we think you are trying to find a product. Clicking in this box will show you results from providers who can fulfill your request. Google may be compensated by some of these providers."

It's worth pointing out that we got the Shopping listings results when we used Google search in Safari on a Mac, while we did not get them while using another browser.

At the time of writing this post, Google offers Google Shopping in United States, the United Kingdom, Germany, France, Japan, Australia, Brazil, Spain, Switzerland, Netherlands, Italy, and Czech Republic. Perhaps Google is testing the feature with random users and would make an official announcement in the coming days.

In June 2012, Google announced that it would rename its Product Search feature for users in the US to Google Shopping. It also said that it was changing the way these search results worked.

The transition to the new model was completed in October.

Search results are now influenced by how much retailers and advertisers paid to Google under its Google Shopping program. In the past, product search results were based mainly on relevance and the program was free. Google offers an API to participating companies through which they can manage listings.

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Further reading: google, google search, google shopping

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