Google Takes on EU in Court Over Record Antitrust Fines

EU regulators said this penalty was for Google's favouring its own price comparison shopping service to the disadvantage of smaller European rivals.

Google Takes on EU in Court Over Record Antitrust Fines

The EU has fined Google a total of EUR 8.25 billion in three separate cases

Highlights
  • Google will seek to overturn first of three EU antitrust fines
  • The company will lay out its arguments against a EUR 2.4-billion fine
  • Penalty was for Google favouring its own shopping service
Advertisement

Google will on Wednesday seek to overturn the first of three hefty European Union antitrust fines at Europe's second-highest court in a landmark case that could determine how EU enforcers take on US tech giants for abuse of market power. The company will lay out its arguments against a EUR 2.4-billion fine handed out by the European Commission during a three-day hearing at the General Court.

EU regulators said this penalty was for Google's favouring its own price comparison shopping service to the disadvantage of smaller European rivals.

The EU has fined Google a total of EUR 8.25 billion in three separate cases, including one involving its Android smartphone operating system. This is four times more than its rival Microsoft's EU fines of EUR 2.2 billion. Both companies' regulatory troubles in Europe have lasted a decade.

Google is expected to launch a three-pronged attack against the Commission's 2017 decision which also included an order to treat competitors equally.

"It is wrong on the law, the facts, and the economics. Shopping ads have always helped people find the products they are looking for quickly and easily, and helped merchants to reach potential customers," Google said in a statement.

The key issue is whether self preferencing is anti-competitive and whether Amazon and eBay should be counted as Google's rivals.

For rivals, the case centres on Google's role as a central online gatekeeper.

"Google's search service acts as a de-facto kingmaker. If you are not found, the rest cannot follow. No company should be allowed to abuse such position to promote its own services at the detriment of competitors and consumers alike," said lawyer Thomas Hoppner who advises clients who are critical of Google.

"The judgement will have repercussions for a large variety of industries that depend on fair ranking of their services on Google Search," he said.

The court ruling is likely to come next year.

In the meantime, Margrethe Vestager in her new beefed-up role as Europe's digital chief will not be idle. She is set to announce several proposals in the coming months to rein in dominant US online groups amid push back by the United States and the companies.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Google, EU
Altered Carbon Season 2 Trailer Brings Anthony Mackie Into the Fold
Samsung Galaxy Buds+ Truly Wireless Earbuds Launched, Promise Improved Battery Life and Sound Quality
Facebook Gadgets360 Twitter Share Tweet Snapchat LinkedIn Reddit Comment google-newsGoogle News

Advertisement

Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »