Google Slams Australia Law Forcing Tech Giants to Pay for News

Australia announced last month that firms like Google and Facebook would have to pay news media for content.

By Agence France-Presse | Updated: 17 August 2020 10:50 IST

Google Slams Australia Law Forcing Tech Giants to Pay for News

Google says it already partners with news media by paying them millions and sending billions of clicks

Highlights

The measures would include millions in fines for non-compliance
Australia said last month that firms would have to pay media for content
Google is now fighting a rearguard action to prevent the measures

US technology giant Google went on the offensive Monday against an Australian plan forcing digital giants to pay for news content, telling users their personal data would be "at risk".

Australia announced last month that firms like Google and Facebook would have to pay news media for content, after 18 months of negotiations ended without agreement.

The landmark measures would include fines worth millions of dollars for non-compliance and force transparency around the closely guarded algorithms firms use to rank content.

Google is now fighting a rearguard action to prevent the measures from entering into force.

On Monday, it told users in a new homepage pop-up that "the way Aussies use Google is at risk" and their search experience "will be hurt" by the changes.

The technology titan linked to an open letter claiming it would be forced to hand over users' search data to news media companies and give them information that would "help them artificially inflate their ranking" above other websites.

Google says it already partners with Australian news media by paying them millions of dollars and sending billions of clicks each year.

"But rather than encouraging these types of partnerships, the law is set up to give big media companies special treatment and to encourage them to make enormous and unreasonable demands that would put our free services at risk," the letter states.

The legislation will initially focus on Facebook and Google -- two of the world's richest and most powerful companies -- but could eventually apply to any digital platform.

Australia's proposals are being closely watched around the world, as regulators increasingly train their focus on the rapidly changing sector.

News media worldwide have suffered in the digital economy, where big tech firms overwhelmingly capture advertising revenue.

The crisis has been exacerbated by the economic collapse caused by the coronavirus pandemic, with dozens of Australian newspapers closed and hundreds of journalists sacked in recent months.

Unlike other countries' so-far unsuccessful efforts to force the platforms to pay for news, the Australian initiative relies on competition law rather than copyright regulations.

It has strong support from local media outlets and is expected to be introduced this year.

Should the government explain why Chinese apps were banned? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.