Google Strikes Deal With News Corp as Australia Pushes for Payment Regulation

News Corp declined to comment on financial details of the deal, that it said involved "significant payments" by Google.

By Reuters | Updated: 18 February 2021 10:55 IST

Google Strikes Deal With News Corp as Australia Pushes for Payment Regulation

News Corp declined to comment on financial details of deal, which involved significant payments by Google

Highlights

News Corp owns two-thirds of Australia's major city newspapers
Microsoft has publicly endorsed the proposed Australian law
Google has moved to secure deals with publishers in the UK, Germany

News Corp struck a global news deal with Alphabet's Google, the Rupert Murdoch-controlled media company said on Wednesday, in one of the most extensive deals of its kind with big tech.

The companies will develop a subscription platform, share advertising revenue through Google's advertisements technology services, build out audio journalism and develop video journalism by YouTube. The deal comes after years of public feuding between Murdoch and Google, most recently in Australia, where Google has threatened to shut down its search engine to avoid "unworkable" content laws.

It is a capstone for the 89-year-old media mogul, his son Lachlan and News Corp Chief Executive Robert Thomson to seek compensation for premium content from platforms. Murdoch previously secured payments from Apple and Facebook for their Apple News and Facebook News products.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

The company declined to comment on financial details of the deal, which it said involved "significant payments" by Google.

In Australia, the country's two largest free-to-air television broadcasters have struck deals with Google collectively worth AUD 60 million (roughly Rs. 340 crores) a year, according to media reports.

The Australian deals come days before the government plans to pass laws that would allow it to appoint an arbitrator to set Google's content fees if it cannot strike a deal privately, a factor that government and media figures held up as a turning point for negotiations which stalled a year earlier.

Google News Content Payment Row: Australia Says New Laws Already Working

News Corp owns two-thirds of Australia's major city newspapers.

Microsoft, a big beneficiary of Google leaving the Australian market, has publicly endorsed the proposed Australian law and recently urged the US government to copy it.

The company's deal with Google also comes after the tech giant agreed to pay $76 million (roughly Rs. 550 crores) over three years to a group of 121 French news publishers to end a more than year-long copyright spat, documents seen by Reuters show.

Google has also moved to secure deals with major publishers in the UK, Germany, Brazil, and Argentina.

“The fact that Google was only brought to the table kicking and screaming due to significant antitrust reports and leading policymakers in Europe and Australia defending the importance of a strong, independent press for society only underscores the importance of [Australian] Parliament's new law and markets like the US waking up to their harms to democracy,” said Jason Kint, chief executive of media industry trade association Digital Content Next.

The impact of News Corp's deal with Google on the news publishing environment remains a big question.

In the United States, where smaller publishers in particular have lost advertisement revenue to the platforms, the news media trade group News Media Alliance is planning to reintroduce to Congress a bill that would allow publishers to collectively negotiate with Facebook and Google without violating antitrust laws.

“The big national publishers already have some leverage,” said David Chavern, president and Chief Executive Officer of News Media Alliance, the news industry's largest trade organisation.

But “How can a smaller publisher get a deal? Really only if there's some collective action or system - otherwise you're left with platforms getting to pick winners and losers.”

In January, the Reuters news agency, a division of Thomson Reuters Corp, struck a deal with Google to be the first global news provider for Google's News Showcase.

Is Samsung Galaxy S21+ the perfect flagship for most Indians? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.