Google Proposes Improved Commitments on Browser Cookies: UK Competition Regulator

The Competition and Markets Authority (CMA) has been investigating Google's plan to cut support for some cookies in Chrome.

Google Proposes Improved Commitments on Browser Cookies: UK Competition Regulator

Google proposed making changes to its plan, which is called "privacy sandbox", in June

Highlights
  • Google has said the commitments, if accepted, will apply globally
  • Google had made new pledges to address some remaining concerns
  • The CMA said it would consult on the new commitments until on 17 December

Britain's competition regulator said on Friday it had secured improved commitments from Alphabet's Google on changes to user-tracking cookies in its browser, including the US tech giant extending the time any pledges would last to six years.

The Competition and Markets Authority (CMA) has been investigating Google's plan to cut support for some cookies in Chrome because it is concerned the move could impede competition in digital advertising.

Google proposed making changes to its plan, which is called "privacy sandbox", in June, including allowing the CMA an oversight role.

Google has said the commitments, if accepted, will apply globally.

The CMA said Google had made new pledges to address some remaining concerns, including offering commitments around reducing access to IP addresses and clarifying internal limits on the data that it could use.

CMA Chief Executive Andrea Coscelli said: "We have always been clear that Google's efforts to protect users privacy cannot come at the cost of reduced competition."

He added: "If accepted, the commitments we have obtained from Google become legally binding, promoting competition in digital markets, helping to protect the ability of online publishers to raise money through advertising and safeguarding users' privacy."

Google said in a blog that is was "determined to ensure that the Privacy Sandbox is developed in a way that works for the entire ecosystem".

The CMA said it would consult on the new commitments until on 17 December.

© Thomson Reuters 2021


What can you expect from Black Friday and Cyber Monday 2021? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Google, Alphabet, CMA, Privacy Sandbox
Tata Said to Be in Talks to Set Up $300-Million Semiconductor Assembly Unit
Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2022. All rights reserved.