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Gmail Makes it Easier to Unsubscribe From Unwanted Emails

Gmail Makes it Easier to Unsubscribe From Unwanted Emails

By Hitesh Arora | Updated: 7 August 2014 11:30 IST

Google has integrated an easy new option for Gmail users to get rid of unwanted mails by clicking Unsubscribe.

Gmail users will now be able to unsubscribe to mails received as brand promotions, social or forums messages, and more. The Unsubscribe option will be available on the top of the email as a link, right next to the sender address (see below).

But there is one catch here, as the Unsubscribe option will only be available in those mails in which senders already include an Unsubscribe link. The new feature thus essentially makes it simpler for users to use the Unsubscribe option without searching for the link. Google says the new Unsubscribe option is a "win for everyone," as email senders are now also less likely to see their mail marked as spam.

"Email is a handy way to get updates from your favorite brands, social networks, discussion boards and more. But sometimes you end up subscribed to lists that are no longer relevant to you, and combing through an entire message looking for a way to unsubscribe is no fun," said company in Google+ post.

Google certainly seems to be trying to regularly improve its Gmail service, and a couple of days ago the search giant updated the service with what it is calling the 'first step toward more global email'.

The company is trying to make the adoption of email addresses containing accented or non-Latin characters widespread by providing partial support in its very popular Gmail service.

Google said, "The technology is there, but someone has to take the first step. Today we're ready to be that someone." The first step as per Google was allowing Gmail to recognise addresses that contain accented or non-Latin characters, and thus giving Gmail users the ability to send emails to, and receive emails from such email addresses.

Google added that it would soon bring Calendar support for email addresses with accented or non-Latin characters, and also make it possible in the future to create Gmail addresses of the same type.

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