Gabriel Stricker is returning to Google - or rather, Alphabet. Stricker, who earlier this year left his job as the Chief Communications Officer at Twitter, will now assume the leadership position of Policy And Communications of Google Fiber at Alphabet. Stricker previously worked at Google as Director of Global Communications & Public Affairs before joining Twitter in 2012.
Stricker's return to Google (or Alphabet) also suggests company's interest in expanding Google Fiber, the project to bring fast fibre-optic Internet connectivity and cable television to more regions in the United States. Stricker announced on Twitter that he will be leading policy and communications of Google Fiber.
Launched in 2010, Google Fiber has expanded to only a few cities including Nashville and Salt Lake City. The company recently announced that it will expand Fiber to LA and Chicago. As of earlier this year, Google Fiber had 27,000 television subscribers.
In August, as part of a large restructure, Google announced Alphabet Inc, its holding company. Alphabet assumes control over Google's core business, as well as self-driving cars, company's efforts in health and many moonshot projects. Google Fiber now comes under Alphabet Inc as well. Google Fiber getting its own policy and communications head suggests that Alphabet may no longer perceive Fiber as an experimental project. And the company would require Stricker's expertise when dealing with local policies, and internet service providers.
In July, Stricker, who helmed both communications and marketing at Twitter announced that he was leaving the micro-blogging platform. Stricker was one of the many top Twitter executives to step down from the position, with company's former CEO Dick Costolo being another one.
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