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Flipkart, Snapdeal and Amazon in Battle for Indian Android One Market

Flipkart, Snapdeal and Amazon in Battle for Indian Android One Market

By Press Trust of India | Updated: 15 September 2014 16:07 IST

Competition in the booming multi-billion dollar Indian smartphone market has intensified with e-commerce giants Amazon, Flipkart and Snapdeal launching Google's much-awaited Android One smartphones.

While domestic online marketplace majors Flipkart and Snapdeal will be exclusively selling Android One smartphones from Spice and Karbonn, respectively, US-based e-commerce giant Amazon's Indian arm will sell handsets from Micromax. Physical retail stores will only stock the products in early October.

The launched Android One smartphones - the Micromax Canvas A1 (Rs. 6,499), Karbonn Sparkle V (Rs. 6,399), and Spice Dream Uno (Rs. 6,299) - are currently listed on Amazon, Snapdeal and Flipkart.

(Spot the difference: Micromax Canvas A1, Karbonn Sparkle V, and Spice Dream Uno Specs)

It is not the first time that the device makers have partnered with e-commerce firms for an exclusive online launch of their products. Motorola and Xiaomi popularised the successfully launched their smartphones on Flipkart, while Spice, Micromax and Intex have launched their devices on Snapdeal.

(Also see: Google Launches Android One Smartphones With Micromax, Karbonn, Spice)

Apart from apparels, electronics - especially mobile phones - are one of the highest selling items on e-commerce sites. According to research firm IDC, smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.

In the second quarter of 2014, 18.42 million smartphones were shipped in India. Though Samsung is the leader with a 29 percent market share, Micromax (18 percent), Karbonn (8 percent) and Lava (6 percent) are close competitors.

(Also see: Android One Was Conceived With India in Mind, Says Google's Sundar Pichai)

While Android is the dominant operating system globally, other OS' like Windows and iOS (Apple) are also gaining traction. Also, newer platforms like Firefox and Tizen may emerge as strong challengers to Google's platform.

Google's attempts to also important as it aims to capture a larger share of the entry-level segment.

Recently, Firefox (in partnership with Spice and Intex) launched two new smartphones, priced below Rs. 2,300, aimed at those looking to upgrade from feature phones to smartphones.

Written with inputs from PTI

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Micromax Canvas A1

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Stock Android
Promise of timely updates

Bad
Average camera
Sub-par battery life

Read detailed Micromax Canvas A1 review

Display 4.50-inch

Processor MediaTek MT6582

Front Camera 2.4-megapixel

Rear Camera 5-megapixel

RAM 1GB

Storage 4GB

Battery Capacity 1700mAh

OS Android 4.4.4

Resolution 480x854 pixels

More Micromax mobiles Micromax mobiles price in India

Karbonn Sparkle V

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Stock Android
Promise of timely updates

Bad
Average camera
Sub-par battery life

Read detailed Karbonn Sparkle V review

Display 4.50-inch

Processor MediaTek MT6582

Front Camera 2.4-megapixel

Rear Camera 5-megapixel

RAM 1GB

Storage 4GB

Battery Capacity 1700mAh

OS Android 4.4.4

Resolution 480x854 pixels

More Karbonn mobiles Karbonn mobiles price in India

Spice Dream Uno

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Stock Android
Promise of timely updates

Bad
Average camera
Sub-par battery life

Read detailed Spice Dream Uno review

Display 4.50-inch

Processor MediaTek MT6582

Front Camera 2.4-megapixel

Rear Camera 5-megapixel

RAM 1GB

Storage 4GB

Battery Capacity 1700mAh

OS Android 4.4.4

Resolution 480x854 pixels

More Spice mobiles Spice mobiles price in India

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Further reading: Amazon, Android, Android One, Flipkart, Google, Internet, Karbonn Sparkle V, Karbonn Sparkle V India Price, Karbonn Sparkle V Price in India, Karbonn Sparkle V Specifications, Micromax Canvas A1, Mobiles, Snapdeal, Spice Dream Uno, Spice Dream Uno India Price, Spice Dream Uno Price in India, Spice Dream Uno Specifications