Facebook to feature fewer but bigger ads on desktop

Facebook to feature fewer but bigger ads on desktop
Advertisement

Facebook Inc said on Wednesday it is switching to fewer but bigger ads on the right-hand column of the desktop PC version of its website because users respond more frequently to them.

The new right-hand display ads will be the same proportions as the so-called News Feed ads, which inject paid marketing messages straight into a user's stream of news and content. That will make advertising on Facebook simpler for marketers, since they will no longer need to use different images for different types of ads, Facebook said in a post on its Facebook for Business blog.

In tests of the new ad design, Facebook said it has seen up to three times more user "engagement" with the ads. The company did not provide specifics, but typically the term means some kind of user interaction such as clicking on the ad, posting a comment or resharing it.

Facebook did not specify how many ads will now appear in the right-hand column, though a sample image on the blog showed a single ad in the right-hand column. The company previously displayed as many as seven box-like display ads in the right hand column.

Facebook, which has more than 1.2 billion users, said some advertisers will begin seeing the new option later this month. The changes affect only the PC version of Facebook's website, which now accounts for less than half of its ad revenue as Facebook users and marketers increasingly favor the mobile version of its service.

© Thomson Reuters 2014

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Elections 2014: NDTV and Uber Delhi offer free ride to polling booth
Heartbleed bug causing major security headache
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »