EU Regulators Seek Broader Rules on Companies' Market Power, Focus on Innovation

EU antitrust laws have faced criticism in recent years for being inadequate, especially in relation to US tech giants' merger deals and market power.

By Reuters | Updated: 9 November 2022 14:04 IST

EU Regulators Seek Broader Rules on Companies' Market Power, Focus on Innovation

Photo Credit: Unsplash/ Maximalfocus

The existing EU rules, known as the EU market definition notice, date back to 1997

Highlights

EU rules measure a company's pricing power in a merger
Academia have critisised EU antitrust laws for being inadequate
Additions to EU rules include greater emphasis on non-price elements

EU regulators want broader rules defining companies' market power, with more weight given to innovation and pointers on what digital markets are, the European Commission said on Tuesday, prompted in part by the growing power of tech giants.

The rules, known as the EU market definition notice, date back to 1997 and help regulators measure a company's pricing power in a merger or its power to shut out rivals in an antitrust case.

The information can help regulators to decide whether to demand concessions from a company. Businesses and academics have in recent years criticised EU antitrust laws for being inadequate, especially in relation to US tech giants' merger deals and market power.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

Following feedback from more than 100 stakeholders, the EU executive proposed some additions to the rules.

These include greater emphasis on non-price elements such as innovation and quality of products and services and new guidance defining digital markets such as multi-sided markets and digital eco-systems where products are built around a mobile operating system.

For markets expected to undergo structural transitions, such as technological or regulatory changes, the rules will take a forward-looking approach, the Commission said.

Airbnb, Rivals to Share Bookings With Authorities Under Proposed EU Rules

There will be need for principles clarifying how markets should be assessed where companies compete on innovation, including through pipeline products. This feature mainly targets pharmaceutical companies.

Interested parties have until January 13 to provide feedback before the Commission finalises its proposals and adopt the new rules in the third quarter of 2023.

© Thomson Reuters 2022

EU Said to Propose Rules for Airbnb to Share Data With Authorities Next Week

Are the Pixel 7 and 7 Pro the best in their segment? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.