Google on Tuesday announced new developer tools and services for the
Chrome Web Store, with the aim to help automate the publishing process,
and monetise products. The update is focused on easy app, extension and
theme management options for developers.
The search giant made the
announcement
on its Chromium Blog, in a post titled 'New monetization and publishing
options in the Chrome Web Store'.
With the changes, developers
can now be able to offer packaged apps as free trials. Packaged apps are
those apps created by the developer that do not use browser action or
page action, and are capable of running offline. Chrome Web Store
managed in-app purchases have also been added to packaged apps.
The
Google Chrome update also brings along the option for the developers to
sell their Chrome extensions and themes. While themes can only be paid
for up-front, extensions can be offered as free trials, or
subscriptions. Also new to extensions is Chrome Web Store managed in-app
purchases.

Easy payment options for apps, extensions, and themes
have also been included, ditching the old method of using payment tokens
for each sale.
Google has also improved the developer dashboard,
where they can now enable or disable products (including in-app
products), provide localized descriptions, and set prices for different
regions, with the Chrome Web Store managing the licensing.
However,
the managing licences of the extensions and themes remain with Google.
Additionally, the developers will now be able to "programmatically
create, update and publish items in the Web Store" via the newly
expanded Chrome Web Store API. Google adds, "If you have an automated
build and deployment process, we hope you will be able to use this API
to integrate the Web Store publishing flow into your existing process."
Last
month, Google announced its partnership with VMWare,
a US firm which is known to offer cloud software and virtualisation
services, to help users access Windows through Chrome OS. The access to
Windows OS is possible through virtualisation software dubbed VMware
Horizon DaaS (Desktop as a Service) paired with VMware's Blast HTML5
technology, which will help users manage their Windows desktop, data and
other applications through their Chromebooks and Chrome OS machines.