Apple Reportedly Planning to Launch Own Search Engine at WWDC 2022

Apple's search engine will reportedly be the most costly product launch of all time.

By ANI | Updated: 6 June 2022 10:56 IST

Apple Reportedly Planning to Launch Own Search Engine at WWDC 2022

Google Search accounts for the majority of the company's ad revenue

Highlights

WWDC 2022 is set to begin today, June 6.
Alphabet's ad revenue was $210 billion (16,30,840 crore) in 2021
Apple benefited for years from a partnership with Google

Apple is planning to launch its own search engine as it prepares for its annual WWDC event. A tweet from writer Robert Scoble, which appears after a thread summarising the Apple surprises he expects in the coming year, is the source of the speculation.

Scoble stated that the information is based partly on interactions with informants and partly on deduction. "This is the most costly product launch of all time", he continued.

Many have speculated that the Cupertino behemoth would eventually dip its toes in the water due to a lack of competition in the search business and a long-standing rivalry between Google and Apple.

WWDC 2022 Keynote Today: Everything You Need to Know

Although the value of Google Search is difficult to estimate due to the way Alphabet's profits are reported, we do know that it accounts for the majority of the company's ad revenue, which was $210 billion (16,30,840 crore) in 2021.

If Scoble's information is correct, Apple has decided it wants a piece of the action. But why now, specifically? According to a theory, Apple believes that the iOS and Safari install bases have reached critical mass, allowing it to mount a credible challenge to Google's dominance.

Apple has benefited for years from a partnership with Google that ensures Google's status as the default Safari search engine (worth an estimated $20 billion per year).

Apple Patent Reimagines MacBook With Apple Pencil Replacing Function Row

Apple is also prohibited from releasing a standalone search tool under the terms of this agreement, according to court documents filed as part of a recent class-action lawsuit.

What is the best value flagship smartphone? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.