Amazon Web Services, Ferrari Enter Agreement on Cloud Storage, Machine Learning, AI

The deal will allow the Scuderia Ferrari Formula One racing team to launch a digital fan engagement platform.

By Reuters | Updated: 18 June 2021 17:26 IST

Amazon Web Services, Ferrari Enter Agreement on Cloud Storage, Machine Learning, AI

Photo Credit: Pixabay/ Jiri Rotrekl

Ferrari will rely on AWS's advanced analytics, machine learning, compute, storage, database capabilities

Highlights

Engagement platform aims to connect Formula One fans life of racing team
Financial details of the deal were not disclosed
AWS logo will appear on Scuderia Ferrari's cars and drivers' apparel

Ferrari and Amazon Web Services (AWS) have entered an agreement to make Amazon's cloud computing unit the luxury carmaker's cloud storage, machine learning, and artificial intelligence provider, AWS said on Friday.

The deal will help Ferrari streamline design and testing of its cars, and allow its Scuderia Ferrari Formula One racing team to launch a digital fan engagement platform, AWS said in a statement.

"Together, the companies will accelerate the pace of innovation across the entire Ferrari organisation", including their road cars department, GT Competitions, the Ferrari Challenge, and the Formula One team, it added.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

Ferrari will rely on AWS's advanced analytics, machine learning, compute, storage, and database capabilities "to rapidly achieve insights into car design and performance on the road and track," AWS said.

Ferrari said in a separate statement that the engagement platform it will create with AWS was aimed to increasingly connect Formula One fans with the daily life of its racing team and its drivers, "through personalisation tools, exclusive content and interactive applications".

Financial details of the deal were not disclosed.

Amazon to Invest $3 Billion to Open Data Centres in Spain in 2022

As part of the partnership, the AWS logo will appear on Scuderia Ferrari's cars and drivers' apparel starting from the French Grand Prix this weekend, AWS said.

© Thomson Reuters 2021

We dive into all things WWDC — iOS 15, iPadOS 15, macOS Monterey, watchOS 8 and more — this week on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.