Amazon Launches Its Shopping Website in Sweden

The people from Sweden were earlier relying on getting their Amazon orders shipped from neighbouring European countries such as Germany.

By Reuters | Updated: 28 October 2020 15:03 IST

Amazon Launches Its Shopping Website in Sweden

For orders over SEK 229, shipping from Amazon's distribution centre would be delivered free of charge

Highlights

Amazon's arrival in Sweden has been talked about for years
Most deliveries would be made by postal company Postnord
Amazon launched a 91-megawatt power project in Sweden this month

Amazon on Wednesday opened up its Swedish website, offering customers more than 150 million products across 30 categories, marking its first entry in the Nordics.

Swedish customers could already shop on Amazon through its websites in other European countries such as Germany, and get their purchases shipped in, but this often meant paying high delivery charges.

The new website, amazon.se, will also offer tens of thousands of products from Swedish businesses, said Alex Ootes, vice president for EU Expansion at Amazon.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

Orders over SEK 229 (roughly Rs. 1,900) and shipping from Amazon's distribution centre would be delivered free of charge, the company said.

Most deliveries would be made by postal company Postnord and shoppers will also have the option of priority shipping, with packages delivered within two days.

Amazon's arrival in Sweden has been talked about for years and could be a challenge to retailers.

Amazon Fire TV Expand Hands-Free Features via Paired Alexa Devices

Shares of budget DIY and homewares retailer Clas Ohlson, fashion specialist Boozt AB, and e-books seller Storytel had edged lower in early August when Amazon had first disclosed its intention to launch in Sweden.

This month, Amazon launched a 91-megawatt power project in Sweden to support Amazon Web Services data centres and expanding its retail business, and is expected to deliver 2,80,000-megawatt hours of clean energy a year for the Swedish grid.

© Thomson Reuters 2020

Are iPhone 12 mini, HomePod mini the Perfect Apple Devices for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.