'.Amazon' Gives E-Commerce Giant Its Own Internet Domain

ICANN this month sided with the Seattle-based company.

By Agence France-Presse | Updated: 21 May 2019 18:18 IST

'.Amazon' Gives E-Commerce Giant Its Own Internet Domain

E-commerce giant Amazon was on its way to running its own online neighborhood Monday after the internet's address keeper granted the ".amazon" domain to the company.

After waiting in vain for years for the US online retail colossus and an alliance of South American countries to resolve their battle over the right to web addresses ending with ".amazon," the Internet Corporation for Assigned Names and Numbers (ICANN) this month sided with the Seattle-based company.

In 2012, Amazon applied for ".amazon" and two internationalised versions of the name. Brazil and several other countries put the US company on notice that they were opposed to the idea.

"Due to its inseparable semantic relation to the Amazon forest, that domain should not be, in any way, the monopoly of a company," the Brazilian Ministry of Foreign Affairs argued on its website.

"On the contrary, it is imperative that the States concerned be able to participate in the management and use of the name in order to defend and promote the natural, cultural and symbolic heritage of the Amazon region, as well as foster the regional economy and the digital inclusion of the populations living there."

ICANN said it balanced concerns of all involved and stalled the company's application for the domain in hopes the Internet firm and member states of the Amazon Cooperation Treaty Organization would work out a solution.

"ACTO and the Amazon corporation have been unable to come to a mutually acceptable solution or agree on an extension of time for continued discussions," ICANN said.

"In light of this, the board is now moving forward with the next steps laid out... and is directing ICANN org to continue processing the .AMAZON applications toward delegation."

There will be a public comment period as per procedures established for granting new domain names.

The Brazilian Foreign Ministry said it feared the ICANN decision did not sufficiently take into account the interests of the South American governments involved and undermined the rights of sovereign states.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.