Roblox Takes Down China App LuoBuLesi, Says Building Another Version

The LuoBuLesi app, which Roblox launched in July in partnership with an affiliate of Tencent, was shut down.

Roblox Takes Down China App LuoBuLesi, Says Building Another Version

A Roblox spokesperson told that the move was necessary as it builds the "next version of LuoBuLeSi"

Highlights
  • Roblox's platform is known for its virtual world technology
  • The LuoBuLeSi platform is separate from Roblox's global version
  • Users complained on social media that they did not realise it was a test

US video gaming platform Roblox, has taken down its Chinese app that fronted its expansion efforts into the country, telling Reuters it was part of "a number of important transitory actions" as it builds its next version.

The LuoBuLesi app, which Roblox launched in July in partnership with an affiliate of Tencent Holdings, was shut down on December 8, disappearing from mainland app stores. The app now shows users a message thanking them for using the test version when they log on.

The app's importance to Roblox's expansion in China was prominently discussed in the company prospectus for its New York stock exchange listing in March, which saw the gaming platform valued at nearly $30 billion (roughly Rs. 2,22,925 crore).

A Roblox spokesperson told Reuters late on Thursday that the move was necessary as it builds the "next version of LuoBuLeSi", but did not say when the app would return.

"We always knew that building a compelling platform in China is an iterative process, and we are thankful for the support of LuoBuLeSi users and our global developer community," a Roblox spokesperson said.

"It is critical that we now make the necessary investments, including investments in our data architecture, in order to realize our long-term vision."

Tencent did not respond to a request for comment.

Roblox's platform is known for its virtual world technology, now popularly known as the "metaverse". The LuoBuLeSi platform is separate from Roblox's global version and allows users to create and play games, as well as join virtual 'events'.

Several users complained on social media that they did not realise it was a test. The app has been downloaded 1.7 million times according to Sensor Tower, a data analytics firm.

LuoBuLeSi secured the necessary licenses to operate in China from regulators at the end of 2020.

© Thomson Reuters 2022


Xiaomi India speaks exclusively to Orbital, the Gadgets 360 podcast, on their plans for 2022 and pushing for 120W fast charging with the 11i HyperCharge. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Roblox
'Space Now': Japan Tycoon Yusaku Maezawa Returns From ISS With Business Dreams
Twitter Testing TikTok-Like Tweet Reaction Video Feature on iOS
Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2022. All rights reserved.