PS5 Pro Aimed at 'Hardcore' Users, Pricing Has Not Had 'Negative Impact' on Sales, Says Sony President

The PS5 Pro launched in select markets on November 7 at a price of $699.99.

Written by Manas Mitul | Updated: 11 November 2024 15:02 IST

PS5 Pro Aimed at 'Hardcore' Users, Pricing Has Not Had 'Negative Impact' on Sales, Says Sony President

Photo Credit: Sony

Sony expects to sell 18 million units of PS5 and PS5 Pro in FY 2024.

Highlights

The PS5 Pro does not include a disc drive, which can be bought separately
The upgraded console has not launched in India
In the UK, the PS5 Pro costs GBP 699.99

Sony has said that the pricing of the newly launched PlayStation 5 Pro has not had a negative impact on console sales. While the company has not revealed initial sales figures for the PS5 Pro, it believes PS5 Pro sales will not have a “large contribution” to PS5 sales overall, considering it was a high-end console targeting “hardcore” users. The PS5 Pro launched in select markets on November 7 at a price of $699.99.

PS5 Pro Price Has No 'Negative Impact' on Sales

The comments came from Sony president Hiroki Totoki at the company's second quarter FY 2024 earnings call on Friday. In the Q&A session at the briefing, Totoki responded to a question about PS5 Pro pricing, saying PS5 Pro unit sales were included in the company's projections for overall PS5 sales in the current financial year. Sony expects to sell 18 million units of the console in FY 2024.

“PS5 Pro is rather high-end. Hardcore users are the target for this hardware. So, we don't have a large contribution incorporated. And compared with the PS5, I think in fact it's stronger,” Totoki said at the earnings call.

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“In terms of the pricing — many people made different comments on that, but pricing for PS5 Pro has not had a negative impact, I don't think,” he added.

PS5 Pro Launch

The PS5 Pro, first announced in September, finally launched last week in select markets like the US, UK, EU and Japan. The console's high price point has attracted criticism since it was announced — PS5 Pro comes at an MSRP of $699.99 (roughly Rs. 58,750) in the US. In the UK, the console costs GBP 699.99, while in EU and Japan it is priced at EUR 799.99 and JPY 119,980 (includes tax), respectively.

Despite the high price, the upgraded console does not come with a disc drive out-of-the-box. Customers can purchase an attachable disc drive for $79.9 separately, further raising the price of the console for users who intends to play physical media, both games and films, on the console.

PS5 Pro Launched in Select Markets With Over 50 Enhanced Games Confirmed

On Friday, Sony also confirmed that the PS5 Pro had not launched in India because of the government's telecom policy in the country. The new console supports Wi-Fi 7, (IEEE 802.11be) that utilises the 6Ghz spectrum band, which has not yet been allocated in India.

Sony PlayStation 5 Pro

KEY SPECS
NEWS

HDD 2TB PCie Gen 4 NVMe SSD

Processor Custom 8-core AMD Zen 2 CPU @ 3.5GHz with SMT

More Sony Gaming Consoles

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Further reading: PS5 Pro, PS5, Sony, PlayStation 5 Pro, PS5 Pro Price

Manas Mitul

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In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More