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No Man's Sky Under Investigation for Misleading Advertisements

No Man's Sky Under Investigation for Misleading Advertisements

By Rishi Alwani | Updated: 28 September 2016 23:24 IST

Highlights

No Man's Sky has run afoul with the Advertising Standards Authority
A complaint was made by a user who felt the game differed from its ads
Hello Games has maintained radio silence since the game's release

It seems that No Man’s Sky promise of an entire galaxy of possibilities only to be a shallow husk reminiscent to the many cookie cutter survival games that pepper Steam has come under scrutiny by the Advertising Standards Authority (ASA) in the UK.

The ASA has contacted both developer Hello Games and Valve with questions regarding the game’s advertisements and while the complaints draw attention to Steam, the ASA tells Eurogamer that any ruling would apply to the PlayStation Store listing and other adverts including YouTube videos.

"AzzerUK", the Reddit user who issued a formal complaint to the ASA, told Eurogamer’s Wesley Yin-Poole he isn’t angry with No Man's Sky, Hello Games or Steam, but felt the need to contact the ASA "after seeing just how vastly different the trailers for No Man's Sky were from the actual released game".

For many, No Man's Sky was nowhere close to what Hello Games founder Sean Murray promised it would be. More so with a massive Reddit post detailing missing features (which was deleted later) albeit archived on other sites such as the aptly named One Man's Lie. Despite Sony’s efforts at marketing the game, it couldn’t stop consumers trying to refund it en-masse. Safe to say, the game was a public relations nightmare. And Sony’s Shuhei Yoshida agrees. The President of Sony Worldwide Studios had this to say:

"I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one. "It wasn't a great PR strategy, because he didn't have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man's Sky features and such, and I'm looking forward to continuing to play the game."

We found No Man's Sky to be a repetitive, superficial experience. You can check out our full review here. Or you can listen to our podcast about the game via iTunes or Feedburner or just hit the play button below.

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Further reading: Shuhei Yoshida, No Mans Sky, ASA, Advertising Standards Authority, No Mans Sky PC refund, Steam, PS4, No Mans Sky PS4 refund, Sean Murray, Hello Games

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