Spotify Adds 1 Million Unique Listeners in India in Less Than a Week
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Highlights
- Spotify launched in India on Tuesday
- Company is offering a free version that will run with ads
- Its ad-free variant will charge users Rs. 119 per month
Spotify Technology, the world's most popular paid music streaming service, said it racked up more than 1 million unique users in India across its free and premium tiers since launching less than a week ago.
Spotify launched in India on Tuesday, stepping into a price-sensitive market crowded by well-funded players such as Reliance Industries' JioSaavn and Apple's Apple Music.
The Swedish company is offering a free version that will run with ads, alongside a premium ad-free variant that will charge users Rs. 119 ($1.68) per month.
India, with a population of 1.3 billion and more than 400 million smartphone users, is a potentially huge market for the Swedish company.
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According to media reports, Tencent-backed Gaana leads the Indian streaming market with over 80 million monthly users. Spotify has 207 million monthly active users globally and 96 million subscribers.
In India, the streaming service also competes with other players including Amazon's Prime Music, Alphabet's Google Play Music and Xiaomi-backed Hungama.
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© Thomson Reuters 2019
We discussed Spotify's India launch on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.
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