Home
Entertainment
Entertainment News
Shemaroo Announces ShemarooMe, a Streaming Service of Its Own

Shemaroo Announces ShemarooMe, a Streaming Service of Its Own

By Akhil Arora | Updated: 21 December 2018 18:43 IST

Highlights

ShemarooMe slated for launch in Q1 2019
Bollywood, regional, devotional content is the focus
Its content might not become exclusive to its platform

As streaming gains traction in India, one of India's biggest content acquisition and distribution companies Shemaroo is stepping into the ring itself. On Friday, it announced ShemarooMe, a streaming service slated for launch in the first quarter of 2019, with the vague promise of delivering “premium, engaging content to its consumers through user-friendly, exclusive, multi-genre platforms that suits the needs of every Indian”. ShemarooMe will focus on Bollywood, regional, and devotional content.

Though Shemaroo is being short on actual details regarding its new streaming service ShemarooMe, you can (hopefully) expect to see most, if not all, of the film slate it owns — a library that spans 2,500 titles in total. That includes contemporary films such as Padmaavat, 102 Not Out, Pad Man, and Drishyam in addition to classic films in Mughal-E-Azam, Pyaasa, Shree 420, Mera Naam Joker, Anand, and Amar Akbar Anthony among others.

Usually, a distributor launching its own platform is bad news for viewers as it means their content could end up being exclusive to their service. Disney plans to do that with the launch of Disney+, for instance. But Shemaroo's announcement suggests that might not be the case, as it says it will use the launch of ShemarooMe to expand its “digital business through strategic partnerships to offer exciting content across multiple platforms”. That sounds like its films will still be available elsewhere. Gadgets 360 has reached out for clarification.

“The name ShemarooMe is essentially about expressing one's individuality,” Hiren Gada, Shemaroo Entertainment CEO said in a statement. “Indian consumers today are assertive about their choices and a similar trend can be noticed in the entertainment space as well. ShemarooMe caters to these audiences who are proud to voice their preferences. With this insight, we intend to touch the hearts of our audiences spanning across metros and Tier 2 and 3 cities.”

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.