Netflix Subscriber Growth Slows After Pandemic Boom: Here’s Why

Netflix estimated it will add just 1 million new streaming customers in the second quarter.

By Reuters | Updated: 21 April 2021 10:53 IST

Netflix Subscriber Growth Slows After Pandemic Boom: Here’s Why

Netflix added a record 15.8 million customers as the pandemic forced people around the world to stay home

Highlights

Shares of Netflix sunk 11 percent in after-hours trading
Analysts project people will spend less time streaming content
Netflix's share of new US subscribers fell to 8.5 percent during quarter

Netflix said slower production of TV shows and movies during the pandemic hurt subscriber growth in the first quarter, sending shares of the world's largest streaming service down 11 percent on Tuesday.

Roughly 3.98 million people signed up for Netflix from January through March, below the 6.25 million average projection of analysts surveyed by Refinitiv.

Netflix estimated it will add just 1 million new streaming customers in the second quarter. Analysts had expected a forecast of nearly 4.8 million.

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Shares of Netflix sunk 11 percent in after-hours trading to $489.28 (roughly Rs. 37,000), wiping $25 billion (roughly Rs. 1,88,880 crores) off the company's market capitalisation. Its stock has risen 27 percent over the past 12 months compared with a 63 percent increase in the tech-heavy Nasdaq Composite Index.

Netflix said it did not believe competition changed materially in the quarter or impacted its new sign-ups "as the over-forecast was across all of our regions."

The company projected membership growth would accelerate in the second half of the year when it releases new seasons of You, Money Heist, and The Witcher, and action movie Red Notice, among other titles.

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A year ago, Netflix added a record 15.8 million customers as the pandemic forced people around the world to stay home. The company said on Tuesday the pandemic hindered filming new shows.

"These dynamics are also contributing to a lighter content slate in the first half of 2021, and hence, we believe slower membership growth," the company said in its quarterly letter to shareholders.

Analysts project people will spend less time streaming from their living rooms as COVID-19 vaccinations spread and more people emerge from their homes.

Rival media companies have declared streaming their priority and are spending billions to compete with Netflix. Walt Disney's Disney+ crossed 100 million subscribers in March. Netflix's total streaming customers stood at 207.6 million at the end of March.

Netflix's share of new US subscribers fell to 8.5 percent during the quarter, down from 16.2 percent the same period a year ago, according to Kantar Media.

During the quarter, Netflix lost one of its most popular titles when workplace comedy The Office moved to Comcast streaming service Peacock.

Netflix also raised its monthly rates in Britain, Germany, Argentina, and Japan during the quarter.

New customers totaled 1.8 million in Europe, 1.36 million in Asia, and 360,000 in Latin America.

"What wasn't expected was the strength of the slowdown in international markets, where competition is significantly lower," said eMarketer analyst Eric Haggstrom.

Excluding items, the company earned $3.75 (roughly Rs. 280) per share in the first quarter, beating analyst estimates of $2.97 (roughly Rs. 220) per share.

Revenue rose to $7.16 billion (roughly Rs. 54,100 crores)) from $5.77 billion (roughly Rs. 43,600 crores) during the quarter, edging past estimates of $7.13 billion (roughly Rs. 53,880 crores).

Net income rose to $1.71 billion (roughly Rs. 12,910 crores), or $3.75 (roughly Rs. 280) per share, from $709 million (roughly Rs. 5,360 crores), or $1.57 (roughly Rs. 120) per share, a year earlier.
© Thomson Reuters 2021

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