Netflix's Password Sharing Crackdown Begins in Canada, New Zealand, Portugal and Spain

Members on Netflix's standard or premium plan in many countries can add an extra member sub account for up to two people at an additional cost.

By Reuters | Updated: 9 February 2023 10:10 IST

Netflix's Password Sharing Crackdown Begins in Canada, New Zealand, Portugal and Spain

Photo Credit: Netflix

Netflix introduced Profile Transfer feature last year to crack down on password-sharing

Highlights

Netflix lost subscribers in first half of 2022 amidst stiff competition
It estimated that 100 million around the world use a shared account
Netflix users will have to set up a primary location

Netflix on Wednesday laid out plans to crack down on password sharing for accounts on its streaming platform, including setting up primary location and paying a couple of dollars for an extra member.

The video-streaming giant, which has estimated that 100 million around the world use a shared account, said that members can now easily manage who has access to their account, transfer profile to a new account and still easily watch Netflix on their personal devices or log into a new TV.

"So over the last year, we've been exploring different approaches to address this issue in Latin America, and we're now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain," the company said in a blog post.

Samsung Wins Patent for a Tri-Fold Smartphone With Specialised Barrier Layer for Improved Durability

Members on Netflix's standard or premium plan in many countries can add an extra member sub account for up to two people for an extra CAD 7.99 (roughly Rs. 500) a month per person in Canada, NZD 7.99 (roughly Rs. 420) in New Zealand, EUR 3.99 (roughly Rs. 350) in Portugal, and EUR 5.99 (roughly Rs. 550) in Spain, the company said.

The company lost subscribers in the first half of 2022 amidst stiff competition from rivals, prompting it to look more seriously into password sharing and launching an ad-supported plan.

Netflix introduced a feature last year called "Profile Transfer" to crack down on the account password-sharing phenomena. The feature enables users who are presently sharing an account to maintain personalised recommendations, viewing history, My List, saved games, and other settings when they create their own Netflix account.

All Movies and Series Coming to Netflix in February 2023

Samsung's Galaxy S23 series of smartphones was launched earlier this week and the South Korean firm's high-end handsets have seen a few upgrades across all three models. What about the increase in pricing? We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.