Netflix Names Bozoma Saint John as Chief Marketing Officer

Bozoma Saint John joins Netflix from entertainment and talent agency Endeavo, and also previously worked at Apple and Uber.

By Agence France-Presse | Updated: 2 July 2020 17:57 IST

Netflix Names Bozoma Saint John as Chief Marketing Officer

Photo Credit: Reuters

Bozoma Saint John, Netflix's new Chief Marketing Officer

Highlights

The appointment comes when companies are looking to diversify workplaces
Saint John has been vocal about inequality in corporate America
She also previously worked at Apple and Uber

Netflix has named as its new marketing chief tech industry veteran Bozoma Saint John, who becomes one of the few black women in the top executive ranks in Silicon Valley.

Saint John, who has worked at Uber and Apple, will start in August as chief marketing officer at the streaming entertainment giant, it said Tuesday.

"I'm so honored, excited and ready," Saint John said in a tweet. "Let's go Team Netflix."

#WATCHmework has taken on a whole new meaning.... I'm so honored, excited and ready!!! LET'S GO TEAM NETFLIX!!! I pic.twitter.com/sN8o1BY6jT
— Bozoma Saint John (@badassboz) June 30, 2020

The appointment comes amid intensifying calls for improved representation for black people in board rooms, and in the wake of a reckoning over racial injustice in the US led by the "Black Lives Matter" movement, which California-based Netflix has openly supported.

A section recently added to the streamer features movies and series examining the black experience in the US, race-based abuses and the fight for civil rights.

Netflix previously said it would allocate two percent of its cash holdings, an initial sum of as much as $100 million (roughly Rs. 747 crores), to financial institutions and organizations that directly support black communities.

"We believe bringing more capital to these communities can make a meaningful difference for the people and businesses in them, helping more families buy their first home or save for college, and more small businesses get started or grow," they said.

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