Blackpink ‘How You Like That’ Breaks YouTube's 24-Hour Viewing Record

How You Like That also became the fastest video to reach 100 million views.

By Gadgets 360 Staff With Inputs From ANI | Updated: 29 June 2020 12:02 IST

Blackpink ‘How You Like That’ Breaks YouTube's 24-Hour Viewing Record

Photo Credit: YouTube Screengrab

The 3-minute track combines lyrics in both Korean and English

Highlights

The record was previous held by BTS’ Boy With Luv
How You Like That took 1.5 days to reach 100 million views
Blackpink has reclaimed the 24-hour views title from BTS

K-pop band Blackpink's newly released “How You Like That” music video blasted into the YouTube record books. According to a report by Variety, the K-pop powerhouse group's dynamic new single had 82.4 million views in the first 24 hours of release on YouTube, and was the No. 1 trending video on the platform. The view count handily topped the previous record-holders: BTS' “Boy With Luv” featuring Halsey that amassed 74.6 million views in the initial one-day period in April 2019, per YouTube.

The How You Like That video featuring Blackpink's Jisoo, Jennie, Rose, and Lisa, also became the fastest video in YouTube history to hit 100 million views, according to website Kworb.net. It achieved the milestone in just 1.5 days, compared to the 1.6 days taken by BTS' Boy With Luv to reach 100 million views.

The 3-minute track, crafted for the group's global fanbase, combines lyrics in both Korean and English.

Blackpink has reclaimed the 24-hour views title on YouTube from BTS after previously setting that high-water mark in April 2019 with “Kill This Love” (56.7 million views in its first 24 hours) and topped Ariana Grande's “thank u, next.”

Over time, as a measure of overnight popularity, the number of YouTube views in the first 24 hours of release has become a key data point for bragging rights and promotion.

Note that the official view count for Blackpink's How You Like That as tabulated by YouTube may be different.

Last year in September, YouTube changed its methodology for YouTube Music Charts to no longer count paid advertising views in 24-hour tallies - an effort to best reflect authentic fan engagement.

WWDC 2020 had a lot of exciting announcements from Apple, but which are the best iOS 14 features for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.