Paramount Pictures to Revive Lindsay Lohan’s Mean Girls in Web3 Avatar, Here’s The Buzz

The trademark applications mention ‘downloadable multimedia files containing artwork’ as well as ‘downloadable virtual goods’ and ‘application tokens’.

Written by Radhika Parashar, Edited by Richa Sharma | Updated: 13 September 2022 15:55 IST

Photo Credit: Facebook/ Mean Girls

Paramount Pictures has not yet revealed official plans around Mean Girls’ Web3 debut

Highlights

Mean Girls fans could soon be treated to NFTs linked to the film
Paramount Pictures may release downloadable virtual collectibles
Viacom is also trying to take movies to Web3

Mean Girls, Hollywood's popular teen comedy film that released in 2004, might be in for a Web3 revamp. Paramount Pictures, the right holder to the film starring Lindsay Lohan, could be making a comeback as a ‘crypto-collectible' form. The production house has filed for trademarks that gives a glimpse into what elements of this film could soon be revamped as, and it includes Non-Fungible Tokens (NFTs). Built on blockchain, NFTs are digital collectibles that are inspired by real-life people, objects, and artworks, among other things.

The trademark applications mention ‘downloadable multimedia files containing artwork' as well as ‘downloadable virtual goods' and ‘application tokens'.

While Paramount Pictures has not announced its intent with these Web3 trademark filings around Mean Girls, screenshots of the paperwork have surfaced on social media.

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Paramount Pictures has filed 2 trademarks for MEAN GIRLS!

The filings claim plans to expand the #MEANGIRLS brand into:
:arrow_forward: NFTs + NFT-backed media
:arrow_forward: Crypto-collectibles
:arrow_forward: NFT + Crypto-collectible transfer software#NFT #Metaverse #Web3 #NFTs #Crypto #MeanGirlsTour pic.twitter.com/SaBLtZVTOx
— Mike Kondoudis (@KondoudisLaw) September 12, 2022

Mean Girls, that revolved around a young girl's entry into a tight group of four fashion divas, is touted among the most quotable movies of all times and is a source of numerous memes and GIFs.

Since its launch, each year October 3 is celebrated as Mean Girls Day by the fans of the movie that also starred Rachel McAdams, Tina Fey, Amanda Seyfried, and Lacey Chabert in pivotal roles.

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Linking popular movies to the Web3 sector seems to be picking up as a trend in recent days.

Just this month, mass media conglomerate Viacom International filed a similar trademark to expand The Teenage Mutant Ninja Turtles brand into Web3.

Viacom Int'l has filed 2 trademarks for TEENAGE MUTANT NINJA TURTLES!

The filings claim plans to expand the #TMNT brand into:
:arrow_forward: NFTs + NFT-backed media
:arrow_forward: Crypto-collectibles
:arrow_forward: NFT + Crypto-collectible transfer software#NFT #Metaverse #Web3 #TMNTMovie #NFTs #Crypto pic.twitter.com/cQ3aTl4TcG
— Mike Kondoudis (@KondoudisLaw) September 12, 2022

This year, so far, number of NFT applications have surpassed those submitted in the crypto, Web3, and metaverse arenas. By this time, over 5,800 applications and patents concerning NFTs have already made it to the USPTO. In 2021, this number stood at 2,087, Kondoulis had claimed recently.

In a recent report, Dune Analytics also claimed that NFT projects managed to churn $260 million (roughly Rs. 2,100 crore) for several high-end brands including Nike, Dolce & Gabbana, Tiffany, and Gucci, among others. Out of these brands, Nike seemingly bagged the highest amount in NFT sales, around $185.3 million (roughly Rs. 1,500 crore).

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Further reading: Cryptocurrency, Web3, Mean Girls, Viacom

Radhika Parashar

Email Radhika

Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More