Nissan Files for Web3 Patents, Indicates at Plans to Launch NFTs, Virtual Merch in Metaverse

The automobile player, founded in 1993, is planning to launch its own NFT marketplace.

Written by Radhika Parashar, Edited by Manas Mitul | Updated: 14 March 2023 14:08 IST

Nissan Files for Web3 Patents, Indicates at Plans to Launch NFTs, Virtual Merch in Metaverse

Photo Credit: Twitter/ Nissan

Nissan now joins Mercedes, MG Motors, and Toyota in the Web3 space

Highlights

Nissan to bring an NFT marketplace with trading and minting options
The carmaker aims to engage with the next generation of customers
Nissan will let users finalise car purchases in the metaverse

Nissan has decided to expand its automobile branding to the world of Web3. The Japanese automaker is seeking permissions from US authorities to introduce its collection of virtual merchandise, that would work in the metaverse ecosystem as well. Nissan is also expected to release its own line of non-fungible tokens (NFTs) in a bid to refresh its customer engagement strategies around the world. Nissan's decision to enter Web3 comes in the backdrop of Japan taking active steps to explore Web3 and its elements like crypto, the metaverse, as well as NFTs.

The automobile player, founded in 1993, is planning to launch its own NFT marketplace that would let users trade as well as mint NFTs.

The launch of virtual Nissan apparels and car models is also on the company's cards alongside a service that would facilitate advertising of its products in the metaverse.

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Mark Kondoulis, the licensed trademark attorney from the US popular for tips about upcoming Web3-related patents, shared a screenshot of Nissan's filing with the United States Patent and Trademark Office (USPTO).

#NISSAN has filed 4 trademark applications for
:arrow_forward: INFINITI
:arrow_forward: NISMO
:arrow_forward: NISSAN

The filings signal plans for
:car:Virtual Clothes + Cars
:car:Stores for Virtual Goods + NFTs
:car:NFT Marketplaces + Trading + Minting
:car:Metaverse Advertising Services#NFT #NFTCommunity #Metaverse #Web3 #Car pic.twitter.com/iG3ZVgyD5t
— Mike Kondoudis (@KondoudisLaw) March 13, 2023

Nissan's step to enter the Web3 sector comes just days after it began trials in the ‘Nissan Hype Lab', the company's official virtual store. Launched by Nissan Japan, this virtual store will let people check-out cars as well as finalise the purchasing paperwork within the metaverse ecosystem.

【お知らせ】日産東京販売とクルマの検討から購入の契約までをメタバース上で行える仮想店舗「NISSAN HYPE LAB」の実証実験を開始。https://t.co/1GJYhak2OA pic.twitter.com/0k1xyvZM3A
— 日産自動車株式会社 (@NissanJP) March 8, 2023

Nissan has reportedly become the first car brand from Japan to dive into Web3.

Nissan however, is not the only automobile giant to do so.

From India, Mahindra and Mahindra set foot into the NFT space in March 2022, announcing offerings based on its iconic Thar sports utility vehicle (SUV).

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Mercedes, Volkswagen, Toyota, Ford, and MG Motors have also taken their first steps into the Web3 world by creating virtual offices and hiring teams of NFT designers.

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Further reading: Cryptocurrency, Nissan, Web3, NFT

Radhika Parashar

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Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More