Netflix’s The Gray Man Makes a Splash in Decentraland: All You Need to Know

People visiting Netflix’s ‘Metaverse Mission’ will face a maze set to the backdrop of the film’s dramatic music.

Netflix’s The Gray Man Makes a Splash in Decentraland: All You Need to Know

Photo Credit: Twitter/ @Ornella_Hdz

Users must reach the fountain at the centre of the maze to unlock a secret room and end mission

Highlights
  • Netflix has added a Metaverse Mission intro video by Ryan Gosling
  • Netflix has begun experimenting with metaverse space
  • Mission completion wins users virtual rewards

Netflix has made its entry into the popular Decentraland metaverse in a bid to give a Web3 twist to the promotion of its recent big-budget film, The Gray Man. To expose fans to an immersive experience, Netflix has recreated a landscape inspired by the film that can be navigated by putting knowledge about the story to use. The experience includes an instruction video from Hollywood actor Ryan Gosling, who has played the protagonist in this film that brought the Russo Brothers, the directors of Avengers: Endgame and Avengers: Infinity War, back into action filmmaking.

People visiting Netflix's ‘Metaverse Mission' will face a maze in the backdrop of The Gray Man's dramatic music.

Recreating movie backgrounds in the metaverse is an experiment that Netflix is observing to see how it impacts the viewership of The Gray Man.

“This not only attracts those who had already seen the movie, but also “boosts the users that happen to be in Decentraland playing in the maze and gets them to watch the film,” a Blockworks report quoted Martin Shibuya, the art director at Decentraland Foundation as saying in a statement.

Over 2,000 people have reportedly entered the maze since its launch earlier last week.

Users have to reach the fountain at the centre of the maze to unlock a secret room to finish the mission.

They are required to connect their crypto wallets to Decentraland to record the time it took for them to complete their journey through the maze.

Upon completing the maze, users can choose from available rewards which include free wearables for their avatars as well as signature looks of characters from The Gray Man.

People have shared glimpses of Netflix's Metaverse Mission on Twitter.

While Netflix has not announced any full-fledged metaverse plans as yet, the streaming giant has hinted at its interest in the sector.

As per NASDAQ, Netflix has been acquiring small scale video developers like the Night School Studio.

The brand, last year, onboarded former Meta Platforms (FB) Oculus executive, Mike Verdu, as its vice president of game development.


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The Gray Man

  • Release Date 22 July 2022
  • Language English
  • Genre Action, Thriller
  • Cast
    Ryan Gosling, Chris Evans, Ana de Armas, Jessica Henwick, Regé-Jean Page, Wagner Moura, Julia Butters, Dhanush, Alfre Woodard, Billy Bob Thornton, Callan Mulvey, Eme Ikwuakor, Robert Kazinsky, DeObia Oparei, Shea Whigham
  • Director
    Anthony Russo, Joe Russo
  • Music Henry Jackman
  • Producer
    Anthony Russo, Joe Russo, Joe Roth, Jeff Kirschenbaum, Mike Larocca, Chris Castaldi, Palak Patel
  • Production
    AGBO, Roth/Kirschenbaum Films
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Radhika Parashar
Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More
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