Crypto Payments Firm MoonPay Inks Deals With Universal Pictures, Death Row Records in NFT Push

MoonPay didn't elaborate on exactly what kind of NFTs these brands would create.

Crypto Payments Firm MoonPay Inks Deals With Universal Pictures, Death Row Records in NFT Push

Photo Credit: Twitter/ MoonPay

MoonPay has decided to expand further into NFTs despite the crypto slump

  • MoonPay aims to make crypto accessible to the masses
  • The company’s product launch comes amid an extended selloff in crypto
  • MoonPay was founded in 2018 and has over 10 million customers

Crypto payments provider MoonPay has inked a deal with several big-name entertainment brands in a bid to expand into the non-fungible token (NFT) market. Fox Corp., Universal Pictures, Creative Artists Agency, and Snoop Dogg's Death Row Records will create NFT collections using HyperMint, MoonPay's platform for minting digital assets. HyperMint is a “self-service, developer-focused platform” that allows companies, brands, and creative agencies to easily create, mint, and manage utility NFTs. MoonPay's announcement comes as the price of NFTs have plummeted by the broader crypto downturn.

Speaking to Bloomberg, Ivan Soto-Wright, MoonPay's co-founder and chief executive officer, said the company is eyeing sports, film, music, fashion and gaming as areas that could benefit from the technology. The platform and its underlying technology present a big opportunity for legacy brands like Universal and Fox that are sitting on decades of intellectual property.

"The potential of NFTs goes beyond collecting; it's the utility. You can essentially program anything into these NFTs over time, which is why we decided to focus on this new product offering," Soto-Wright told CNBC. "That's really making this shift possible; to go beyond collectability and program utility into these NFTs and there needs to be enterprise-grade tooling."

Founded in 2018, Miami-based MoonPay's software lets users buy and sell cryptocurrencies using conventional payment methods like credit cards, bank transfers, or mobile wallets like Apple Pay and Google Pay. It also sells its technology to other businesses including crypto website and NFT marketplace OpenSea, a model Soto-Wright calls "crypto-as-a-service."

MoonPay says it has been profitable since launching its platform in 2019. Its service is now used by more than 10 million customers in 160 countries.

Will crypto tax hurt the industry in India? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Cryptocurrency is an unregulated digital currency, not a legal tender and subject to market risks. The information provided in the article is not intended to be and does not constitute financial advice, trading advice or any other advice or recommendation of any sort offered or endorsed by NDTV. NDTV shall not be responsible for any loss arising from any investment based on any perceived recommendation, forecast or any other information contained in the article.


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Further reading: Cryptocurrency, MoonPay, NFT
Shomik Sen Bhattacharjee
Shomik is a senior sub-editor at Gadgets 360. As someone who's screened the consumer tech space for the past four years, he's now shifted focus to the crypto-verse. When not converting currency values in his head, you may find him in an intense five-a-side football match or grinding out the newest Destiny 2 weekly challenge on his Xbox. You can reach him for tips or queries at More
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